A town has spent £5,000 on a new logo which resembles a child’s crayon scribble.
The “visual expression” consisting of a computer-generated, three-dimensional image of dozens of multi-coloured, tangled circles is aim to revamp and improve Burnley’s image. And council bosses are so impressed with the design, they have paid an addition £400 to trademark the logo – preventing other towns from using it.
The design was produced by Burnley Vision Board after it secured a £300,000 grant from North West Development Agency (NWDA). The cash will be used to completely re-brand the Lancashire town.